After the success of the first edition of the ‘Mediterranean – Canada Business Forum’ at MedaWeek Barcelona 2024, ASCAME gives all its members and partners and members a new opportunity to expand international alliances and promote their presence in the Canadian market. In the framework of the upcoming World of Travel, Trade & Taste Expo 2025, to be held from the 29th to the 31st of May at the Metro Toronto Centre (Toronto, Canada), Mediterranean institutions, associations, companies, and professionals will have the chance to participate in the Mediterranean Pavilion and explore synergies with the Canadian market. This initiative, launched by ASCAME in collaboration with Euromed Group and the Canadian Chamber in Italy, represents a unique opportunity to promote economic, cultural, and commercial exchanges with the Canadian market.
The Mediterranean Pavilion will feature three corners to position your country’s products, services and cultural assets, foster lasting connections and create invaluable partnerships, and take advantage of exclusive networking opportunities, including B2B meetings and sector-specific presentations. The three corners are: The Speaking Corner, the Meeting Corner, and the Product Showcase.
Speaking Corner
This is the perfect space to showcase your Mediterranean identity and expand your markets in Canada. These are the main reasons for participating in the ‘Speaking Corner’:
- Global Exposure: Present your destination, product, or experience to a worldwide audience interested in the Mediterranean.
- Industry Leadership: Establish yourself as a key player in tourism, gastronomy, culture, or investment opportunities.
- Direct Engagement: Connect with travelers, agents, tour operators, and investors looking for new experiences and opportunities.
- Showcase what makes your offer unique on an exclusive stage within the fair.
- High-Quality Networking: Use this platform to attract clients, strategic partners, and media coverage.
Some of the suggested topics to talk about in the Speaking Corner are: innovation and sustainability in the Mediterranean tourism, culinary experiences and wine tourism, emerging destinations and travel trends, and investment opportunities in the Mediterranean.
Meeting Corner
Whether you are in tourism, gastronomy, trade, or investment, the Meeting Corner offers an excellent opportunity to connect with top industry professionals and expand your reach into the North American market. These are the main benefits of participating in the Mediterranean Pavilion’s Meeting Corner:
- Tailored Meetings: Access a professional space for one-on-one meetings with buyers, agencies, and potential partners.
- Business Opportunities: Explore commercial deals and collaborations with key industry players.
- Time efficiency: Optimize your agenda with pre-arranged meetings with relevant contacts.
- Market Expansion: Connect with professionals from Canada, the U.S., and other regions interested in Mediterranean opportunities.
- Professional Networking Environment: A space designed to facilitate high-value partnerships in a business-focused setting.
The Meeting Corner is ideal for: Tourism, gastronomy, and cultural businesses; tourism boards and destination promoters; start-ups and entrepreneurs in the travel sector; and importers and distributors of Mediterranean products.
Product Showcase Corner
In a competitive global market, experiencing a product firsthand makes all the difference. In this sense, the Mediterranean Pavilion’s Product Showcase will allow you to:
- Engage directly with buyers, distributors, and decision-makers: Present your product’s unique qualities and value in person.
- Offer live tastings, demonstrations, and interactive experiences: Let attendees immerse themselves in the flavors, craftsmanship, and traditions of the Mediterranean.
- Secure deals, explore collaborations, and expand your market in Canada and beyond.
There are different factors that make the Product Showcase Corner a unique experience:
- An exclusive Mediterranean setting: Your products will stand out in a space dedicated to the culture, lifestyle, and flavors in the region.
- High-value networking opportunities: Meet business leaders, hospitality professionals, and import/export specialists looking for Mediterranean products.
- Strong promotional support: Benefit from marketing exposure, media coverage, and industry engagement.
How to participate in the Mediterranean Pavilion?
Early booking is essential to ensure optimal placement and maximum visibility. Contact ASCAME to secure your spot and have access to special discounts on flights and accommodation! 👉 secretariat@ascame.org
There is a special discount for ASCAME members flying Air Canada to the ‘World of Travel, Trade & Taste Expo 2025’ with the following promotional code 👉T3WREYX1 (This code is elegible from May 22nd – June 7th only flying with Air Canada)