MEDUSA logo
Ongoing

PROGRAM WEBSITE

http://www.enicbcmed.eu/

BUDGET

3.317.314,46 €

TIMELINE

31/08/2019 - 30/08/2022 https://www.ascame.org/wp-content/uploads/2020/01/Medusa-Description.pdf

Documentation

Project

Development and promotion of Mediterranean Sustainable Adventure Tourism

Objectives

The overall objective of the project is to develop a competitive form of adventure tourism in the Mediterranean, that is based on environmental, social and economic sustainability values.

Concretely MEDUSA aims to:

  • Identify and valorise territorial assets for developing AT products, especially off-season, based on a thorough understanding of market demand drivers, supply and competitiveness variables.
  • Promote a multi-stakeholder engagement to capacity building and exchange of experiences and adopt strategic alliances that will formalise roles and responsibilities for AT destination stewardships.
  • Implement pilot actions rolling out improved and new AT products, as well as develop and promote tourism packages through a cross-border marketing alliance to international source markets.

Sectors

  • Environment & Climate Change
  • Green Economy
  • Sustainable Development
  • Tourism

Target groups

  • Business Support Organisations (BSOs)
  • Decision-makers (local, regional and national levels)
  • Interest groups
  • Non-Governmental Organisations (NGOs)
  • Sectoral agencies
  • Small and Medium-sized Enterprises (SMEs)

Beneficiaries

  • Business Support Organisations (BSOs)
  • Decision-makers (local, regional and national levels)
  • Interest groups
  • Non-Governmental Organisations (NGOs)
  • Public
  • Sectoral agencies
  • Small and Medium-sized Enterprises (SMEs)

Budget

3.317.314,46 €

90% – European Union (ENI CBC MED)
10% – Project co-financing

Timeline

31/08/2019 - 30/08/2022