Project

Objectives

The overall objective of the project is to develop a competitive form of adventure tourism in the Mediterranean, that is based on environmental, social and economic sustainability values.

Concretely MEDUSA aims to:

• Identify and valorise territorial assets for developing AT products, especially off-season, based on a thorough understanding of market demand drivers, supply and competitiveness variables.
• Promote a multi-stakeholder engagement to capacity building and exchange of experiences and adopt strategic alliances that will formalise roles and responsibilities for AT destination stewardships.
• Implement pilot actions rolling out improved and new AT products, as well as develop and promote tourism packages through a cross-border marketing alliance to international source markets.

Partners

Barcelona Official Chamber of Commerce, Industry, Services and Navigation (Spain)

Association of the Mediterranean Chambers of Commerce and Industry (ASCAME) (Spain)

Jordan Inbound Tour Operators Association (Jordan)

Rene Moawad Foundation (Lebanon)

Puglia Region – Department of Tourism, Economy of Culture and Valorisation of Territory (Italy)

The Royal Society for the Conservation of Nature (Jordan)

WWF Mediterranean North Africa (Tunisia)

Sectors

• Environment & Climate Change
• Green Economy
• Sustainable Development
• Tourism

Target groups

• Business Support Organisations (BSOs)
• Decision-makers (local, regional and national levels)
• Interest groups
• Non-Governmental Organisations (NGOs)
• Sectoral agencies
• Small and Medium-sized Enterprises (SMEs)

Beneficiaries

• Business Support Organisations (BSOs)
• Decision-makers (local, regional and national levels)
• Interest groups
• Non-Governmental Organisations (NGOs)
• Public
• Sectoral agencies
• Small and Medium-sized Enterprises (SMEs)

Budget

90% – European Union (ENI CBC MED)
10% – Project co-financing

Timeline