- December 9th, 2024
ASCAME is taking a step further to unlock the potential for cooperation between the Mediterranean region and Canada. After the success of the first edition of the ‘Mediterranean – Canada Business Forum’ in the framework of MedaWeek Barcelona 2024, ASCAME gives all its members and partners and members a new opportunity to expand international alliances and promote their presence in the Canadian market.
The World of Travel, Trade & Taste Expo 2025, which will take place at the Metro Toronto Convention Centre (Toronto, Canada) from the 29th to the 31st of May, will host a Mediterranean Pavilion. This initiative, led by ASCAME in collaboration with Euromed Group and the Canadian Chamber in Italy, offers a unique opportunity to Mediterranean institutions, associations, companies and professionals to seek a strategic entry into the Canadian market.
ASCAME members participating in the Mediterranean Pavilion will have an excellent opportunity to promote economic, cultural, and commercial exchanges with the Canadian market. There are so many reasons to participate in:
- A good chance to position country’s products, services, and cultural assets on a personalized exhibition space, which will allow each national or regional delegation to highlight its strengthens.
- A unique setting to foster lasting connections and create invaluable partnerships with Canadian counterparts.
- Exclusive networking opportunities, including B2B meetings and sector-specific presentations.
- A great opportunity to establish a presence in the Canadian market, known for its diversity and economic potential.
- Help showcase Mediterranean excellence and strengthen Mediterranean region’s economic presence in a strategic market.
- Advantageous conditions, with exhibition spaces starting from only 1250 Canadian dollars and preferential fares for flights and accommodations.

About World of Travel, Trade & Taste Expo 2025
This event will bring together the world’s most unique tourism destinations, global trade products, and investment opportunities to meet and conduct business with the world’s leading industry experts from all business sectors promoting sustainable living for a sustainable future.
Once again, the exhibition will become a marketplace for the global trade companies to meet and conduct business with regional and international countries. At the same time helping to promote new initiatives on healthy green living, responsible community projects, investing in new sustainable products and supporting less developed countries.
Mediterranean – Canada business opportunities
Within the webinar ‘Unlock the potential for cooperation between Mediterranean SMEs and Canadian companies’ and, more recently, in the ‘Mediterranean—Canada Business Forum’ held in MedaWeek 2024, experts highlighted that now it is a good moment to doing business in Canada. According to them, there are numerous Canadian organizations available to meet the Mediterranean companies’ needs for high-quality products, services and technologies. By investing in Canada all these companies can benefit from a stable economy, competitive business costs and a safe and inclusive environment.
One of Canada’s strengths is its innovative ecosystem. Since 2018, the Government of Canada has invested over $2 billion to foster innovation and public-private partnership in strategic sectors such as AI or IoT where this country aspires to be at the forefront globally. In addition, Canada counts on global innovation clusters that contribute to building sustainable ecosystems and supply chain resiliency, scaling up Canadian SMEs, and attracting talent, research and capital.
Another strength of the Canadian market is related to the free trade agreements with preferential access to North and South American, European, and Asian markets. Thanks to these agreements, companies in Canada have access to 61% of the global economy. Specifically, Canada provide firms with preferential access to international markets: 1,5 billion consumers, 51 foreign countries, more than US $ 57 trillion in global GDP.

Finally, Mediterranean companies could establish collaboration agreements in a aide range of sectors, such as agriculture and agri-food, marine and ocean economy, environment and climate change, renewable energy, industrial and manufacturing, logistics and transport, urban development, digital, AI, and IoT innovation, and AIoT industry associations cross-pollination.
How to participate in the Mediterranean Pavilion?
Early booking is essential to ensure optimal placement and maximum visibility. Contact ASCAME before the 31st of December to secure your spot and have access to special discounts on flights and accommodation! 👉 secretariat@ascame.org
There is a special discount for ASCAME members flying Air Canada to the ‘World of Travel, Trade & Taste Expo 2025’ with the following promotional code 👉T3WREYX1 (This code is elegible from May 22nd – June 7th only flying with Air Canada)