ASCAME signed a collaboration agreement with Leitat, a technology center of reference at national and European level, to advance the digital transformation of the business fabric of the Mediterranean region. The signing of the agreement was formalized yesterday in Barcelona by Mr. Anwar Zibaoui, ASCAME’s General Coordinator, and Mr. Jordi Cabrafiga, CEO of Leitat.
The agreement has two well-defined objectives. On the one hand, promoting the digitalization of the Mediterranean chambers of commerce. This partnership will allow ASCAME members to access Leitat’s services and technological solutions, ranging from applied research to technical services and management of technological and innovation initiatives. Thanks to this agreement, the Mediterranean chambers of commerce will be able to improve their operational efficiency, as well as the services they offer to the companies and their global competitiveness. Moreover, both institutions are committed to promoting joint initiatives aligned with the digital transformation, sustainable development and innovation of companies in the region.
This is a strategic partnership for both institutions. ASCAME will strengthen its position as a key player in innovation and digitalization in the Mediterranean region. According to Mr. Anwar Zibaoui, “we will work together to strengthen the role of the Mediterranean chambers of commerce as technological hubs for companies in the region”. In addition, Leitat will have greater visibility as a strategic partner in this region, having the opportunity to replicate the public-private models that it has promoted both in Spain and in the European Union.
Fostering sustainability in the region is one of the most strategic pillars of the agreement, as the Mediterranean chambers of commerce and companies that are ASCAME partners will not only use digital technologies to improve their competitiveness but also to measure and reduce their carbon footprint. In fact, both institutions are committed to creating a Mediterranean observatory of business sustainability.