Mediterranean companies, chambers of commerce, and institutional and business organisations attended on the 20th of February a webinar hosted by ASCAME to have more details about the Mediterranean Pavilion at the World of Travel, Trade & Taste Expo 2025, which will take place from the 29th to the 31st of May at Metro Toronto Convention Centre (Toronto, Canada). The initiative, led by ASCAME in collaboration with Euromed Group and the Canadian Chamber in Italy, offers a unique opportunity to Mediterranean institutions, associations, companies, and professionals to seek a strategic entry into the Canadian market.
The webinar started with an explanation of the Mediterranean Pavilion given by Ms. Andrea Mullerat, ASCAME’s Corporate Development & Marketing Manager, who highlighted the main reasons why to participate in:
- A good chance to position the country’s products, services, and cultural assets on a personalized exhibition space, which will allow each national or regional delegation to highlight its strengths.
- A unique setting to foster lasting connections and create invaluable partnerships with Canadian counterparts.
- Exclusive networking opportunities, including B2B meetings and sector-specific presentations.
- A great opportunity to establish a presence in the Canadian market, known for its diversity and economic potential.
- Help showcase Mediterranean excellence and strengthen Mediterranean region’s economic presence in a strategic market.
To Ms. Mullerat, “the Mediterranean Pavilion is a pivotal initiative to elevate the region’s global presence, because by participating all the ASCAME’s members and partners can contribute to showcase the Mediterranean diverse cultural and economic strengths while fostering new partnerships in a dynamic market like North America”.
World of Travel, Trade & Taste Expo 2025
Within the second half of the webinar, we counted on the participation of Mr. Gregory Smith, Director of the ‘World of Travel, Trade & Taste Expo 2025′, who talked about the main strengths of this international summit. According to him, “this is a global marketplace that brings together leading professionals and business from travel, trade, investment, and other key sector”. In this regard, Mr. Smith added, “this dynamic event provides a platform for global and regional partners to connect, collaborate, and explore new business opportunities”.
The director of the summit underlined that “this event highlights innovative solutions in sustainable development, promotes responsible investment, and supports the growth of emerging markets”. With a strong focus on promoting sustainable living for a sustainable future, the event stresses responsible business practices that benefit communities, the environment, and the global economy. In this sense, “there will be many collaborative opportunities between Mediterranean companies and global organizations focusing on green technologies, sustainable infrastructure, sustainable tourism and organic agriculture”.
In addition, Mr. Smith highlighted “the multicultural environment of Toronto which will be represented in the summit with exhibitors from different cultures and economic sectors”. According to him, “in the last years this city has become a multicultural destination for many companies and delegations that are based on the Mediterranean”. In this sense, the speaker remarked that “We are committed to facilitating international collaboration and creating opportunities for countries and organizations to promote their sustainable initiatives for a better future”.
How to participate in the Mediterranean Pavilion?
Early booking is essential to ensure optimal placement and maximum visibility. Contact ASCAME to secure your spot and have access to special discounts on flights and accommodation! 👉 secretariat@ascame.org
There is a special discount for ASCAME members flying Air Canada to the ‘World of Travel, Trade & Taste Expo 2025’ with the following promotional code 👉T3WREYX1 (This code is elegible from May 22nd – June 7th only flying with Air Canada)