UMAYYAD logo
Completed

PROJECT WEBSITE

http://umayyad.eu/

PROGRAM WEBSITE

http://www.enpicbcmed.eu/

BUDGET

4.153.653,80 €

TIMELINE

22/12/2012 - 31/12/2015

Project

Improvement of Mediterranean territorial cohesion throught setup of a tourist-cultural itinerary

Objectives

At the Mediterranean level, tourism has often led many countries and regions to develop the industry in a competitive way rather than in a cooperative manner. For obvious climatic reasons but also due the role played by tour operators, Mediterranean tourism destinations have based their growth essentially on a “sun and sea” vision and developed strategies aimed at maximising short term profits instead of addressing the needs and expectations of customers and residents. In this sense, there is a real need to adopt and introduce new consumer models translated into environmentally friendly tourism products, respecting natural resources and diversifying the seasonal nature of tourism demand.

UMAYYAD contributes to this objective by promoting sustainable tourism based on the synergies derived from the design of a cross-border itinerary between 6 countries sharing a common history and cultural background.

To contribute to the improvement of territorial cohesion to overcome the seasonal misbalances in tourism sector within the Mediterranean territory through the promotion of sustainable tourism based on synergies derived from the design of a cultural itinerary focusing on the UMAYYADheritage.

Sectors

  • Culture
  • Environment & Climate Change
  • Green Economy
  • Tourism

Target groups

  • Corporations
  • Decision-makers (local, regional and national levels)
  • Small and Medium-sized Enterprises (SMEs)

Beneficiaries

  • Decision-makers (local, regional and national levels)
  • Public

Budget

4.153.653,80 €

90% – European Union (ENPI CBC MED)
10% – Project co-financing

Timeline

22/12/2012 - 31/12/2015