Project

Objectives

At the Mediterranean level, tourism has often led many countries and regions to develop the industry in a competitive way rather than in a cooperative manner. For obvious climatic reasons but also due the role played by tour operators, Mediterranean tourism destinations have based their growth essentially on a “sun and sea” vision and developed strategies aimed at maximising short term profits instead of addressing the needs and expectations of customers and residents. In this sense, there is a real need to adopt and introduce new consumer models translated into environmentally friendly tourism products, respecting natural resources and diversifying the seasonal nature of tourism demand.

UMAYYAD contributes to this objective by promoting sustainable tourism based on the synergies derived from the design of a cross-border itinerary between 6 countries sharing a common history and cultural background.

To contribute to the improvement of territorial cohesion to overcome the seasonal misbalances in tourism sector within the Mediterranean territory through the promotion of sustainable tourism based on synergies derived from the design of a cultural itinerary focusing on the UMAYYADheritage.

Partners

Andalusian Council of Chambers of Commerce (Spain)

Algarve Tourism Board (Portugal)

Regional Direction of Culture of Algarve (Portugal)

Castles and Medieval Towns Circuit Association (Italy)

Italo-Tunisian Chamber of Commerce and Industry (Tunisia)

“Mediterranean Liaisons” Association (Tunisia)

Arab League Educational, Cultural and Scientific Organisation (Tunisia)

Safadi Foundation (Lebanon)

Urban Planning Institute, Lebanese American University (Lebanon)

Municipality of Jbeil Byblos (Lebanon)

CulTech in Archaeology and Conservation (Jordan)

International Development Co. AID-ME (Egypt)

Federation of Egyptian Chambers of Commerce “Alexandria Chamber” (Egypt)

European Association for the Professional and Cultural Development “Maimónides” (Spain)

Sectors

• Culture
• Environment & Climate Change
• Green Economy
• Tourism

Target groups

• Corporations
• Decision-makers (local, regional and national levels)
• Small and Medium-sized Enterprises (SMEs)

Beneficiaries

• Decision-makers (local, regional and national levels)
• Public

Budget

90% – European Union (ENPI CBC MED)
10% – Project co-financing

Timeline