3,8 million euros


15/09/2020 - 14/03/2023



Support technological transfer and commercialisation of new AR/VR tools aimed at enhancing the access to Mediterranean UNESCO cultural heritage through augmented and immersive experiences.


  • Foster the creation of innovative Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) contents related to some of the world’s most outstanding tangible and intangible cultural heritage, namely 9 involved UNESCO World Heritage List sites: 6 in Italy, 1 in Spain, 1 in Egypt and 1 in Jordan.
  • Increase entrepreneurial capacities of young people, public institution staff and researchers through training courses.
  • Lead to the creation of a regional centre dedicated to Intangible Cultural Heritage of the Mediterranean region and of the first ICT Cluster of Mediterranean UNESCO cultural heritage.
  • Address cross-border issues such as the digital gap and uneven level of innovation culture across the ENI CBC Med Programme countries.





  • Education
  • Research
  • Technological development
  • Innovation
  • Commercialization

Target groups

  • UNESCO World Heritage
  • Entrepreneurs
  • SMEs
  • Young people
  • Public institution staff
  • Researchers


  • 300 researchers and ICT specialized staff operating on the commercial development of their research ideas
  • 300 employees from public authorities who will benefit from special training courses, aimed to new hard and soft skills enabling them to work in an international environment
  • 6,000 NEETS, young people and women
  • 10 million tourists visiting UNESCO cultural sites involved in the project
  • 2 million general end users, who will be able to access UNESCO cultural heritage’s AR/VR multimedia contents online and off site
  • Managers and staff of UNESCO sites
  • Universities, researchers, SMEs and spin-offs


15/09/2020 - 14/03/2023