Tourism Businesses of the Mediterranean face a lot of new challenges to cope with the digitalization of the tourist, human-made pressures to the environmental and social sustainability of destinations as well as the economic viability of the sector.

Despite a rising awareness about these challenges digital tourism promotion and sustainability principles are not yet widely applied in the facilities and destination management. Therefore, several problems are still unsolved, numerous challenges are not yet tackled, and many issues remain open.

The Forum will tackle the main challenges to Tourism SMEs in the region, and demonstrate tools to stay ahead in the fast-changing market.  It will give special attention to Mediterranean women in Tourism and inform BSOs and their members on ongoing donor-funded projects for sustainable tourism and will facilitate their participation in such initiatives. MEDITOUR, the Mediterranean Tourism Forum, building on the success of the previous 7 editions, will bring together ministers, government officials, key stakeholders, representatives of the international organizations, tourism companies, tour operators, hotel chains and press to Alexandria, Egypt to discuss and share the latest challenges and opportunities ahead in the Mediterranean tourism industry.