he MEDITOUR Forum, the result of a common will shared by all the Chambers of Commerce and Industry of the ASCAME network to create and implement a programme of international interest that addresses the essential themes of the tourism sector, will take place from 25 to 27 November 2012 in Marseille. One of the main objectives of MEDITOUR is to bring together professionals from the Mediterranean Basin around the issues of tourism in the Mediterranean and to find common and constructive solutions for a sustainable growth of the Mediterranean tourism industry.

At a time when the Mediterranean basin, long the leading tourist destination, has gradually lost market share to Asia and the American continent, the ambition of this forum is to think differently about a Mediterranean tourism brand, based on an unrivalled historical and cultural heritage and relying on the constituent elements of a common identity.

Thus, during two days, professionals and speakers will debate on the stakes of Mediterranean tourism:

– Territorial branding strategies
– The reception
– Multi-channel distribution
– Cinema and tourism
– Investment levers
– Cruises in the Mediterranean