ASCAME, the CCI of Beirut together with other institutions from 9 Med Countries, promoting the Mediterranean Diet.
Within the Med Diet Mashrek event, 21th of April, in Lebanon, from the Med Diet project, ASCAME encourages the Mediterranean Diet and drives the initiative to reward the Restaurants with “Med Quality Label”
In framework of this program, the “Med Quality Label” on the Mediterranean Diet was granted to restaurants in order to distinguish those who give priority to this kind of food.
The president of ASCAME highlighted “With the proliferation of fast food, combined with chronic diseases, it is shown that the needs to change and move towards a healthier diet. MedDiet project was born out of this purpose.
The President mentioned that the Chambers of Commerce and Industry of the Mediterranean will work in partnership with public and private sectors from the 9 Med Countries, to develop a food safety training center and to create international standards requirements for food safety in order to improve the international safety norms, thanks to MedDiet project, which is supported by the ASCAME network.
He added that firstly the MedDiet program aims to raise awareness among stakeholders such as schools and municipalities to achieve different objectives:
- To revive the heritage and original Mediterranean traditions,
- Creating large open areas for the development of agriculture and industry sectors, in order to reactivate economic cycles in remote regions and to achieve a better balanced development.
This program will be developed, and then extended to other food products, in particular olive oil and wine.
Although, the European Union financial support will expire at the end of this year for MedDiet project, cooperation between 13 Mediterranean Foundations will make it possible to create a framework for action and a funding mechanism to continue MedDiet project.
Finally, President Choucair declared that “our Mediterranean region is beautiful and our cuisine is delicious and healthy”.
ASCAME is actively involved in projects like MedDiet, because it’s essential to enhance and develop the considerable potential of the Mediterranean.