Development and promotion of
Mediterranean Sustainable Adventure Tourism
Project
|
MEDUSA - Development and promotion of Mediterranean Sustainable Adventure Tourism |
|
Objectives
|
The overall objective of the project is to develop a competitive form of adventure tourism in the Mediterranean, that is based on environmental, social and economic sustainability values.
Concretely MEDUSA aims to:
- Identify and valorize territorial assets for developing AT products, especially off-season, based on a thorough understanding of market demand drivers, supply and competitiveness variables.
- Promote a multi-stakeholder engagement to capacity building and exchange of experiences and adopt strategic alliances that will formalize roles and responsibilities for AT destination stewardships.
- Implement pilot actions rolling out improved and new AT products, as well as develop and promote tourism packages through a cross-border marketing alliances to international source markets.
|
|
Sectors
|
Sustainable and adventure tourism, economic development
|
|
Budget
|
€3,317,314
|
|
Duration
|
3 years (2019 – 2022)
|
|
More info
|
http://www.enicbcmed.eu/projects/medusa
|
|
.
