MEDUSA

You are here

MEDUSA

           

             Development and promotion of

      Mediterranean Sustainable Adventure Tourism           

 

Project

MEDUSA - Development and promotion of Mediterranean Sustainable Adventure Tourism  

Objectives

The overall objective of the project is to develop a competitive form of adventure tourism in the Mediterranean, that is based on environmental, social and economic sustainability values.

Concretely MEDUSA aims to:

  • Identify and valorize territorial assets for developing AT products, especially off-season, based on a thorough understanding of market demand drivers, supply and competitiveness variables.
  • Promote a multi-stakeholder engagement to capacity building and exchange of experiences and adopt strategic alliances that will formalize roles and responsibilities for AT destination stewardships.
  • Implement pilot actions rolling out improved and new AT products, as well as develop and promote tourism packages through a cross-border marketing alliances to international source markets.
                                      

Sectors

Sustainable and adventure tourism, economic development

 

Budget

€3,317,314

 

Duration

3 years (2019 – 2022)

 

More info

http://www.enicbcmed.eu/projects/medusa

 

                                                                      .