ASCAME has been awarded for the MedDiet Project in the Fira Alimentaria

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Xth edition of the Mediterranean Diet International Congress, Barcelona 

At the occasion of the Xth edition of the Mediterranean Diet International Congress, the Mediterranean Diet Foundation and the Barcelona city council has presented the award “Barcelona Mediterránea” to the MedDiet Project, co-financed by the European Union and in which ASCAME, the Association of the Mediterranean Chambers of Commerce, through its members from Egypt, Tunisia, Italy, Greece and Spain, represents the lead part of the consortium.

This is an award presented for the work implemented by the partners of the Project and the results achieved for encouraging the initiative aiming at promoting and protecting the Mediterranean diet in the world.

The act has been chaired by Mr. Josep Ma. Pelegrí, Minister of Agriculture, Cattle, Fishing, Food and Environment of the Generalitat de Catalunya and President of the Mediterranean Diet Foundation. Mr. Miquel Valls, vice-president of ASCAME has collected the 1st prize “Barcelona mediterránea” granted to the project MedDiet.

The project MedDiet, coordinated by a member of ASCAME Unioncamere from Italy, is a project co-financed by the European program ENPI CBC MED (cross –border cooperation “ Mediterranean Sea Basin Programme”).

Its main objective is to raise awareness of consumers about the importance of preserving the healthy food traditions which are a shared heritage of the entire Mediterranean region. In recent years, this traditional diet has been impacted all across the region by the supply of easily sourced alternatives, affecting both the lifestyle of consumers and the livelihood of local producers.

The project employs a “farm to fork” approach, valorizing the entire value chain of Mediterranean food stuffs – from the varieties of local producers to the tastes of the end consumers, especially creating strong synergies and business opportunities among the producers, cooperatives, federations, SMEs and tourist operators which are main economic agents involved in the creation of the Mediterranean Diet. In this way, this shared heritage is not only promoted as an indispensable cultural resource, but also as an invaluable economic resource.

The event was held on the 3rd of April in Barcelona.